We Took a VA Firm From Nothing to 1,500 Clients & $2.9M in Revenue Within 3.5 Years (All From SEO)

$ 0 m
in Total Revenue Generated by SEO Within 3.5 Years
0 +
Total Clients Generated by SEO as of Aug 2025
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Total Qualified Leads Generated by SEO as of Aug 2025
0 k
Total Visitors due to SEO as of Aug 2025

Company
Stone Rose Law

Industry
Veterans Law

Website
www.stoneroselaw.com

The challenge

Craig Rosenstein, founder of Stone Rose Law, wanted to help disabled veterans obtain the benefits they have earned from the US Department of Veterans Affairs (VA), but he was unhappy with his digital marketing provider’s ability to generate leads.

Key Solutions & Actions

When Craig turned to Hyperion Insights, we developed a strategy that, within three years, has transformed Stone Rose Law from a local Arizona law firm to a nationally recognized champion for veterans.

We began by developing a disability rating calculator to assist veterans in determining the amount of compensation they may be eligible for based on their individual circumstances. While getting a VA disability calculator to rank would be difficult—considering the large firms we were up against—we knew it would pay dividends later as we implemented the other aspects of our strategy.

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Outside of the calculator, we created content that introduced Stone Rose Law to veterans from all over the country. We also turned the Stone Rose Law website into a reliable resource for information about all the conditions for which the VA provides disability ratings. These two types of content generate nearly all of the 3,300+ highly qualified leads.

“Ian and his team have completely transformed our website into a go-to resource for veterans.” Craig Rosenstein, founder of Stone Rose Law
“Ian and his team have completely transformed our website into a go-to resource for veterans.”

Craig Rosenstein

Founder, Stone Rose Law

Play

Watch one of the videos produced for Stone Rose Law

With the influx of leads, Craig also had a problem: his lawyers were spending countless hours educating and advising veterans about compensation and pension (C&P) exams. After talking with Craig, Hyperion produced videos with the help of Stone Rose Law’s VA department head to explain the C&P exam process, saving Craig’s staff 100+ hours per month and preventing the need to hire two additional lawyers.

As a result of the veterans campaign, Craig now entrusts us with growing all of Stone Rose Law’s practice areas (personal injury, bankruptcy, and employment law) and his two criminal defense websites.

The results

Craig Rosenstein, founder of Stone Rose Law, wanted to help disabled veterans obtain the benefits they have earned from the US Department of Veterans Affairs (VA), but he was unhappy with his digital marketing provider’s ability to generate leads.

stone rose law va revenue generated by seo graph
SRL Veterans Traffic
Stone Rose Law VA Ahrefs Overview
Stone Rose Law Arizona VA Disability Lawyer
Stone Rose Law VA Calculator
Stone Rose Law VA Rating for Radiculopathy

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“Three words to describe Hyperion Insights: Strategic. Effective. Trustworthy.”

Craig Rosenstein Founder of Stone Rose Law

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“Three words to describe Hyperion Insights: Strategic. Effective. Trustworthy.”

Craig Rosenstein Founder of Stone Rose Law